42S08 Communicating Sustainability
2024/2025
Overordnede kursusmål
The objective of this course is to be able to translate and
communicate sustainability solutions to a wider audience and build
the capacity to be a sustainability thought leader.
Læringsmål
En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:
- Understand the main theoretical concepts and tools related to
sustainability communication
- Understand how the changing regulatory environment influences
sustainability communication
- Map the social, ecological and economic implications of
sustainability regulations across the globe, particularly in terms
of biodiversity
- Critically analyze different sustainability claims in different
societal domains
- Detect and analyze greenwashing
- Produce legitimate sustainability claims that are based on
current legal frameworks
- Create and communicate a sustainability strategy and/or
campaign
- Apply relevant related tools of sustainability communication,
such as crisis communication and stakeholder engagement
- Create and present an operable crisis communication plan under
time-pressure
- Create and communicate a sustainability agenda as a thought
leader
Kursusindhold
The goal of this course is to build leadership skills and
competencies necessary to understand and successfully execute
sustainability communication. Participants will learn the most
relevant concepts and tools related to sustainability
communication, including stakeholder engagement, EU-taxonomy,
sustainability reporting and Science Based Targets. The course
builds on practical case exercises, including a crisis
communication simulation where participants apply the learnings of
the course in the role of a member of the executive board. The
results of the communication strategy will also be presented to an
expert panel during the course. Through a practical social media
exercise, participants will learn how to debate the most
challenging sustainability topics such as climate change, social
inequality, and greenwashing. We also investigate NGOs and activism
and learn how to engage with critical stakeholders.
Litteraturhenvisninger
Assigned in class
Sidst opdateret
13. juni, 2024