The objective of this course is to be able to translate, create and communicate sustainability solutions to a wider audience and build the capacity to be a sustainability thought leader. En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:

• Understand the main theoretical concepts and tools related to sustainability communication
• Understand behavior design and storytelling
• Know about visual infographics and data visualization.
• Understand how the changing regulatory environment influences sustainability communication
• Understand how greenwashing is practiced.
• Know about crisis communication, marketing and stakeholder engagement
• Create and present an operable crisis communication plan under time pressure
• Ability to create, communicate and debate a sustainability agenda/strategy as a thought leader

The goal of this course is to build leadership skills and competencies necessary to understand and successfully execute communication of sustainability. Participants will learn the most relevant concepts and tools related to sustainability communication, including stakeholder engagement, EU-taxonomy, sustainability reporting, data visualization and Science Based Targets. The course builds on practical case exercises, including a crisis communication simulation game. The results of the communication strategy will be presented to an expert panel during the course. Through a practical social media exercise, participants will learn how to debate the most challenging sustainability topics with critical stakeholders. 10. februar, 2025