The overall objective of this course is to achieve a basic business insight that will allow the student to efficiently participate in commercializing inventions and knowledge within technical sciences.

General objectives:
• How to develop a research project or idea to a business opportunity
• Technology transfer of IPR from research to commerce
• Formation of a new business activity: in existing industry (intrapreneurship) or via a spin-off company (entrepreneurship)

Students will be asked to apply their research subject in the development of a business idea or they will have the opportunity to work with an idea jointly developed by DTU. The ideas will be presented and further developed at the Ideation Day or (e.g. video conference) before the summer school in Helsingør. The course will introduce the students to methodologies related to the discovery and development of a business opportunity.

To obtain 5 ECTs, the participant has to:
• Before the summer school: Read an introductory text book about entrepreneurship (provided by the organisers), prepare a <½ page business case proposal and participate in the ideation/video conference (est. 40 hours)
• Participate in the 6 day summer school (est. 65 hours)
• Hand in an individual report in a venture cup format after the summer school (7 step scale), (est. 25 hours) En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:

• Develop ideas and identify business opportunities
• IPR (Patent, Copyright, Trademark and Trade Secrets)
• Conduct an initial novelty screening
• Develop commercialization strategies and business models
• Analyze markets for technological products and services
• Analyze customer value creation using design principles
• Develop a business idea to an actual company
• Establish cash flow projection and capital requirements
• Calculate an equity investment
• Work with tech trans officers and other IPR professionals
• Work with venture capital investors
• Communicate complex commercialization projects

Teams and cases will be developed at the idea generation workshop (video conference) based on both the students’ own ideas and ideas provided by DTU.

Teaching will consist of morning lectures, usually given by experts working in a specific area, afternoon group works supported by business mentors and evening inspiring talks given by successful high tech entrepreneurship entrepreneurs. Will be available at the department during June-August DKK 10300 12. marts, 2024