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38102 Teknologisk Iværksætteri

2022/2023

Old course number: 42436
The deadline for leaving the course is end of week 1.
Kursusinformation
Technology Entrepreneurship
Engelsk
5
Kandidat
E1B (tors 13-17)
Campus Lyngby
The course comprises 13 sessions of 4 hours duration. Several teaching methods will be used, such as lectures, guest lectures, and guided group work. Working space will be provided at DTU during the project weeks and teachers will be available for meetings.
13-uger
Aftales med underviser
Mundtlig eksamen og bedømmelse af rapport(er)
Much of the work will be done in groups. The groups will be formed by the course responsible, with an emphasis on group heterogeneity. The final grade will be given on an individual basis. Students will be asked to provide information about their individual contribution to the team assignments. The assessment is an overall evaluation based on: 1) a mid-term group assignment, 2) a mid-term group presentation, 3) an end-term group presentation, 4) an end-term group report and 5) an end-term individual assignment.
Alle hjælpemidler er tilladt
7-trins skala , ekstern censur
34541. 38101. 42436
Minimum 20 Maksimum: 135
Argyro (Iro) Nikiforou , Lyngby Campus, Bygning 371 , argnik@dtu.dk
Christian Robert Haffenden Bahl , chrb@dtu.dk
Francesco Rosati , Lyngby Campus, Bygning 371, Tlf. (+45) 4525 6021 , frro@dtu.dk
Dennis Valbjørn Christensen , Lyngby Campus, Bygning 310 , dechr@dtu.dk
42 Institut for Teknologi, Ledelse og Økonomi
34 Institut for Fotonik
38 DTU Entrepreneurship
47 Institut for Energikonvertering- og lagring
I studieplanlæggeren
Dette kursus giver den studerende en mulighed for at lave eller forberede et projekt som kan deltage i DTUs studenterkonference om bæredygtighed, klimateknologi og miljø (GRØN DYST). Se mere på http://www.groendyst.dtu.dk
Overordnede kursusmål
This course is an introduction to technology entrepreneurship. The aim of the course is to bring together students from different backgrounds, in order to develop commercialization strategies for technologies developed at DTU.

The course will introduce students to concepts, models and tools that can be used in order to: identify and evaluate market opportunities for a university technology; to develop a business case; and to effectively communicate (pitch) the business case to create interest and attract resources. The course will draw upon the fields of entrepreneurship, strategy, management and marketing. It will also provide a sustainability angle to spark the students’ interest towards the creation of SDG-oriented technology startups.

This course is relevant not only to the students who want to become entrepreneurs, but also to the ones who aspire to become the “engineers of the future” and work as innovators in established companies.
Læringsmål
En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:
  • Identify and evaluate market opportunities for a university technology
  • Develop a strong value proposition and design an appropriate business model
  • Formulate an effective market development and customer acquisition strategy based on real feedback from potential users of the proposed product offering
  • Determine financial requirements and funding sources for technology and market development
  • Determine key development (technical and market/customer) goals to achieve commercial success
  • Select an appropriate IPR (Intellectual Property Rights) protection
  • Create and present (pitch) a cohesive business plan
  • Apply techniques for efficient teamwork
Kursusindhold
Identification and evaluation of market opportunities
Value proposition
Business models
Market development and customer validation
Competitor analysis
Financing technology ventures
Sources of funding
IPR (Intellectual Property Rights)
Business planning and pitching
Sustainable Development Goals (SDGs)
Litteraturhenvisninger
Moore, G. (2014). Crossing the Chasm, Chapter 1 "High-Tech Marketing Illusion" and Chapter 2 "High-Tech Marketing Enlightenment.”

Shane, S. (2000). Prior Knowledge and the Discovery of Entrepreneurial Opportunities. Organization Science, 11 (4), 448-469.

Teece, D. (2010). Business Model, Business Strategy and Innovation. Long Range Planning, 43 (2-3), 172-194.

Vohora, A., Wright, M., & Lockett, A. (2004). Critical junctures in the development of university high-tech spinout companies. Research Policy, 33(1), 147–175
Bemærkninger
The deadline for leaving the course is end of week 1. All students, who do not wish to take the course, need to officially de-register.
The maximum number of students will depend on the number of technology cases provided by the teachers. This number will depend on the number of technologies offered by researchers at DTU, and their availability/commitment to provide support to students throughout the semester. Priority will be given to students from the MSc in Tech Entrepreneurship, the MSc in Sustainable Energy, and DTU Compute.
Sidst opdateret
29. april, 2022