Overordnede kursusmål
In this course students will learn the skills and techniques of
deciding whether a business idea is worth the investment in time
and money needed to get it off the ground. In lectures, exercises
and group work the students gradually learn how to perform
feasibility studies. Throughout the course, students work on two
real-life cases, for which they elaborate a comprehensive
feasibility report and present their work to external examiners.
The business ideas can derive from students,
companies/organizations, DTU technology or (societal) challenges.
Within these different projects, students will actively perform
feasibility studies in different team constellations. The teams
will look at the evi-dence of need and customer development,
potential market size, technical feasibility and con-straints, cost
of development and the availability of funding to both initiate the
project and to keep it going. As the projects centre around
sustainable solutions, students will actively integrate
sus-tainability indicators and ethical considerations that can
provide supplementary information with regard to the opportunities
and risks involved in a business idea.
The course shall prepare MSc Technology Entrepreneurship students
to decide on a project and team to work on throughout the rest of
their studies. It will also prepare them to navigate in a
pro-fessional work environment that demands skills in both
engineering and economics, e.g. as in business development or
project management.
Most of the work will happen outside the classroom and will be done
in groups. The groups will be formed by the course responsible
based on students' own priorities, with an emphasis on group
heterogeneity.
Læringsmål
En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:
- Understand the steps of technical, financial and market
feasibility studies by applying the principles in three concrete
projects: s. below
- Analyse the potential of existing and not yet-existing
markets
- Investigate customer needs
- Build financial models (including project, indirect and ongoing
costs)
- Determine the environmental and regulatory feasibility
- Perform scenario and sensitivity analysis
- Improve business plans and financial projections
- Present business ideas in a simple, effective, convincing and
objective manner
- Evaluate other feasibility studies
Kursusindhold
• Market assessment (market research & analysis)
• Customer development
• Competency mapping
• Impact measurement
• Technical assessment
• Financial assessment
• Legal and IP considerations
• Ethical considerations
• Sustainable considerations
Bemærkninger
Priority is given to students admitted to the MSc Technology
Entrepreneurship for whom this course is mandatory.
Sidst opdateret
23. april, 2021