The purpose of the course is to provide the big picture as well as basic insights into big data business transformation. The course will introduce participants to leadership tools and frameworks which will enable them to question existing assumptions about their businesses and markets to (re-)design a meaningful Big Data Strategy. En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:

• Understand the basic aspects of big data and managerial cognition
• Get ready for Big data implementation: the organizational requirements, based on technical, human, and practical business insights
• Identify root cause business problems and explain how they relate to data and analytics
• Critically reflect upon business maturity stages for big data business readiness (motivation and drivers) and strategic challenges
• Discuss the various solution options related to data driven business development
• Rethink and operationalize the strategic value of big data in a forward looking business interaction context
• Link big data business opportunities to strategic business objectives and business trends
• Analyze mindset that is necessary for successful implementation of big data

Digital and technological disruption is at the core in setting the direction of corporate strategic agendas within all industrial sectors today. In the midst of a massive transition, technology and data analytics are challenging the strategy and practices of every organization. Private companies and public institutions alike are challenged by the fact that data is “the new oil.”
Participants will work with the ‘four mindsets framework’ and V9 model, defining and assessing relevant big data ‘building blocks’ of their businesses and crafting decision-making. Based on an online test they identify their dominant managerial mindset and relate the results to their strategy, market interaction and prioritization of organizational resources and capabilities. During the course, the participants collaborate to identify and overcome existing cognitive and cultural barriers to a customer-focused Big Data strategy as well as spotting new routes for business transformation and strengthened competitiveness 20. oktober, 2020