The course aims at enabling managers in engineering focused companies to successfully implement a servitization strategy and provides participants with frameworks and tools for this purpose. En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:

• Define and discuss different business models with a joint product-service focus;
• Apply definitions of business models to an industrial context within an engineering focused company with a focus on different service-based components;
• Qualitatively evaluate different business models of servitization in specific industrial contexts;
• Explain issues for implementing a servitization strategy within a specific industrial setting;
• Critically reflect on needs for implementing a servitization strategy within an organisation;
• Identify and characterise external relationships required for developing and providing servitized business models including customer and supplier relationships
• Apply characteristics of provider networks in servitization to an industrial context of an engineering focused company
• Evaluate relevance of implementing a servitization strategy within a specific industrial context

Servitization is a change in business strategy from product focus to service focus. This includes the combination of offerings by integrating product-based offerings with services, often to integrated Product-Service Systems. A servitization strategy affects all aspects of an organisation and its implementation into organisational routines is not trivial. In this course, we investigate different business models of servitizatinon and their relevance to specific industrial settings. Furthermore, we investigate how to implement a servitization strategy and what main pitfalls exist in this process. Finally, we show how the external relationships between a servitized company and its immediate partners such as customers and suppliers change when embarking on a servitization journey. 24. april, 2019