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42B80 Communication Management

2019/2020

Participation in the program requires separate admission to the MMT program. The price of the MMT program is DKK 380.000. Please contact DTU Executive MBA.
Kursusinformation
Communication Management
Engelsk
1
Deltidsmaster
The course takes place in the spring semester each year.
Campus Lyngby
The program is based on action learning where theories, methods, concepts and tools are employed on real business challenges and issues from the participants companies. Lectures by top notch international faculty are paralleled by casework, group work and assignments.
[Kurset følger ikke DTUs normale skemastruktur]
Aftales med underviser
Bedømmelse af opgave(r)/rapport(er)
Individual assignment
bestået/ikke bestået , ekstern censur
Minimum 20
Mette Flindt , Lyngby Campus, Bygning 421, Tlf. (+45) 4525 6118 , mefl@dtu.dk
Maria Ingeman , Lyngby Campus, Bygning 421, Tlf. (+45) 4525 6116 , main@dtu.dk
Peter Arbs , Lyngby Campus, Bygning 421, Tlf. (+45) 4525 6131 , parbs@dtu.dk
42 Institut for Teknologi, Ledelse og Økonomi
http://www.executive.dtu.dk/executive-mba
På instituttet
Overordnede kursusmål
The aim of this module is to provide the participants with action-learning based knowledge about relevant topics within Communication Management that can be applied in the participants’ companies.
Læringsmål
En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:
  • Develop personal written skills needed in leadership
  • Develop personal communication skills needed in leadership
  • Realize the power of news and new media
  • Discuss the role of corporate communications
  • Design corporate communications strategy
  • Demostrate ability to present and explain personal role in reaching company’s business goals
  • Practice personal performance and presentation
  • Recognize communication issues that might impact organization’s survival
Kursusindhold
Mass Media and Corporate Communication
Creating a Strategic Communication Plan
Transmedia branding
Corporate and personal communication
Media handling
High-impact business presentation
Training and branding at executive level
Sidst opdateret
25. april, 2019