Overordnede kursusmål
This course aims to establish the link between an organisations
technical capabilities and sustained market differentiation. The
objective is to identify which characteristics of technical
resources and capabilities are related with competitive advantage
and/or performance. The course use the Quadric framework to
establish a clear understanding of an organisations focus and how
this focus is sustained by dynamic capabilities applying the
Resource Based View theory.
Læringsmål
En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:
- Illustrate the overall strategy of an organisation and its core
idea (Bloom 2)
- Create a problem formulation (incl. a research question) with
strategic relevance for an organisation (Bloom 2+3)
- Map and perform strategic analysis of the environment of an
organization (Bloom 4)
- Chose and describe a SBU with future strategic importance
(Bloom 3 + 4)
- Analyse the strategic capability of a SBU (Bloom 4)
- Develop a long term strategy for sustainable differentiation
and relate dynamic capabilities (Bloom 6)
- Discuss the applied methods and how they have contributed to
answering the research question (Bloom 6)
- Demonstrate teamwork by writing a case based and individualized
group report (Bloom 6)
Kursusindhold
Headlines for the lectures
• Introduction to strategy from an engineers point of view
• Analysing the Environment of the firm
• Exploring strategic differentiation of organisations applying the
Quadric framework
• The theory of generic strategies
• Diversification and strategy directions
• Corporate identity and culture
• The Resource Based View and Strategic Capabilities
• Strategic scenarios
• Technology Roadmapping
Litteraturhenvisninger
• The basic reading material in this course considers:
• Textbook: Johnson et al., 2015. Fundamentals of Strategy 3. ed.
Pearson.
• Selected papers and case descriptions uploaded to CampusNet.
Bemærkninger
This course is designed only for master (kandidat) students. All
attendants are requested to actively participate in all indicated
activities, and come prepared to each lecture i.e. be familiar with
compulsory reading material (see CampusNet).
Sidst opdateret
30. august, 2019