42467 Strategic differentiation (2018/2019)

42467 Strategic differentiation

2018/2019

Kurset kræver intensiv gruppearbejde.
Der afleveres en individualiseret grupperapport, og der er således ingen eksamen.

Kursusinformation

Engelsk titel	Strategic differentiation
Undervisningssprog	Engelsk
Point( ECTS )	5
Kursustype	Kandidat Kurset udbydes som enkeltfag

Skemaplacering	F2B (tors 8-12)
Undervisningens placering	Campus Lyngby
Undervisningsform	Learning by project: The course is planned around a company case covering all core elements of the course. Flipped classroom: Students are expected to participate in class-room dialogue based on own knowledge, curriculum and the cases. Thus, it is expected that the student is familiar with the specified literature before each lecture as indicated in the course plan.
Kursets varighed	13-uger eller 3-uger
Evalueringsform	Bedømmelse af opgave(r)/rapport(er) Individualiseret grupperapport
Hjælpemidler	Alle hjælpemidler er tilladt
Bedømmelsesform	7-trins skala , ekstern censur
Anbefalede forudsætninger	42530. 42490 , TEMO. Strategi og planlægningsmetoder
Deltagerbegrænsning	Minimum 20

Kursusansvarlig	Kristian Borch , Lyngby Campus, Bygning 372, Tlf. (+45) 4525 4531 , krbo@dtu.dk Michael Sherain , michael.sherain@quadric.dk
Institut	42 Institut for Systemer, Produktion og Ledelse
Ekstern samarbejdsinstitution	Quadric.dk
Kursushjemmeside	http://www.man.dtu.dk
Tilmelding	I studieplanlæggeren See English
Mulighed for GRØN DYST deltagelse	Dette kursus giver den studerende en mulighed for at lave eller forberede et projekt som kan deltage i DTUs studenterkonference om bæredygtighed, klimateknologi og miljø (GRØN DYST). Se mere på http://www.groendyst.dtu.dk

Overordnede kursusmål

This course aims to establish the link between an organisations technical capabilities and sustained market differentiation. The objective is to identify which characteristics of technical resources and capabilities are related with competitive advantage and/or performance. The course use the Quadric framework to establish a clear understanding of an organisations focus and how this focus is sustained by dynamic capabilities applying the Resource Based View theory.

Læringsmål

En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:

Illustrate the overall strategy of an organisation and its core idea (Bloom 2)
Create a problem formulation (incl. a research question) with strategic relevance for an organisation (Bloom 2+3)
Map and perform strategic analysis of the environment of an organization (Bloom 4)
Chose and describe a SBU with future strategic importance (Bloom 3 + 4)
Analyse the strategic capability of a SBU (Bloom 4)
Develop a long term strategy for sustainable differentiation and relate dynamic capabilities (Bloom 6)
Discuss the applied methods and how they have contributed to answering the research question (Bloom 6)
Demonstrate teamwork by writing a case based and individualized group report (Bloom 6)

Kursusindhold

Headlines for the lectures
• Introduction to strategy from an engineers point of view
• Analysing the Environment of the firm
• Exploring strategic differentiation of organisations applying the Quadric framework
• The theory of generic strategies
• Diversification and strategy directions
• Corporate identity and culture
• The Resource Based View and Strategic Capabilities
• Strategic scenarios
• Technology Roadmapping

Litteraturhenvisninger

• The basic reading material in this course considers:
• Textbook: Johnson et al., 2015. Fundamentals of Strategy 3. ed. Pearson.
• Selected papers and case descriptions uploaded to CampusNet.

Bemærkninger

This course is designed only for master (kandidat) students. All attendants are requested to actively participate in all indicated activities, and come prepared to each lecture i.e. be familiar with compulsory reading material (see CampusNet).

Sidst opdateret

01. maj, 2018