Overordnede kursusmål
The aim of this module is through the master project and the
supporting course in Communication Management to demonstrate the
participants’ capability in conducting analyses covering several
business disciplines as well as the ability to integrate such
disciplines into a coherent form. Furthermore the aim is
demonstrate the ability to reach and present well-grounded
proposals that should lead to implementable solutions.
Læringsmål
En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:
- Build a stringent argumentation for the choice of problem
situation
- Build a coherent argumentation for choice of theoretical tools
for treating the problem
- Apply a comprehensive cross-disciplinarity in the analysis and
the proposed solutions
- Suggest appropriate leadership perspective in the
recommendations
- Show a systematics and coherent discussion of empirical data
and theoretical applications
- Write clear and convincing recommendations and conclusions
- Suggest realistic and implementable solutions
- Develop personal written and oral communication skills needed
in leadership
- Realize the power of news and new media
- Understand the role of corporate communications
Kursusindhold
Typically, the Master Project will concern an important or urgent
strategic business problem that involves specific functions or
processes within the organisation. Consequently, the Master Project
will treat a problematic business problem of a strategic nature in
a thorough and well argued, cross -disciplinary, and
action-oriented way. The outcome of the work in the form of
proposed solutions should be practically applicable in the context
of the organisation. The proposed solutions must be implementable.
In accordance with the objective of the MMT program, the project
(in addition to its strategic purpose and as necessary or relevant)
considers aspects like innovation, business development, or change
management as viewed from the perspective of technological,
economic, or market forces at work in the organisation’s
environment.
The course in communication management supports the master project
by putting it into the context of new social media. Furthermore, it
develops the skills in oral and written communication.
Sidst opdateret
21. april, 2017
