The aim of this module is to provide the participants with action-learning based knowledge about relevant topics within Strategy that can be applied in the participants’ companies. En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:

• Utilize managerial concepts and tools that can help participants understand the environment that a company finds itself in
• Utilize managerial concepts and tools that can help participants understand the resources companies need to obtain for competitive advantage
• Utlize managerial concepts and tools that can help participants understand how to organize deployment of competences and capabilities for achieving competitive advantage
• Assess effect of company's industry position on its performance
• Apply a strategy frameworks and tool on real cases
• Assess ill-structured competitive situations
• Analyze external forces and internal resources in the dynamic context of rapid change
• Formulate sound corporate strategy

The course is built on three pillars: strategic positioning, capabilities, and change. Starting from the analysis of the firm’s external competitive environment, we assess the “structural” attractiveness of the relevant industry and consider how a firm’s position in that industry affects its performance. Then shifting focus internally to an analysis of the firm’s resources and capabilities, we explore how competitive advantage is built and sustained. Finally, we turn to organizational change to explore what happens when a company’s environment changes and, in particular, how the organization’s behavioral context both facilitates and constrains our ability to put strategy into action. 19. april, 2017