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42467 Strategic differentiation

2017/2018

Bemærk at januar er sidste gang kurset udbydes i 3-ugers perioden
Fremover udbydes kurset i 13-ugers perioden om foråret
Kurset kræver intensiv gruppearbejde
Kursusinformation
Strategic differentiation
Engelsk
5
Kandidat
Kurset udbydes under tompladsordningen
Januar og F2B (tors 8-12)
Campus Lyngby
Learning by project: The course is planned around a company case covering all core elements of the course.
Flipped classroom: Students are expected to participate in class-room dialogue based on own knowledge, curriculum and the cases. Thus, it is expected that the student is familiar with the specified literature before each lecture as indicated in the course plan.
13-uger eller 3-uger
Umiddelbart efter undervisningen (3-ugers-kursus)
Bedømmelse af opgave(r)/rapport(er)
Individualiseret grupperapport
Alle hjælpemidler er tilladt
7-trins skala , ekstern censur
42530. 42490 , TEMO. Strategi og planlægningsmetoder
Minimum 20
Kristian Borch , Lyngby Campus, Bygning 372, Tlf. (+45) 4525 4531 , krbo@dtu.dk
Michael Sherain , michael.sherain@quadric.dk

42 DTU Management Engineering
Quadric.dk
http://www.man.dtu.dk
I studieplanlæggeren

See English
Dette kursus giver den studerende en mulighed for at lave eller forberede et projekt som kan deltage i DTUs studenterkonference om bæredygtighed, klimateknologi og miljø (GRØN DYST). Se mere på http://www.groendyst.dtu.dk
Overordnede kursusmål
This course aims to establish the link between an organisations technical capabilities and sustained market differentiation. The objective is to identify which characteristics of technical resources and capabilities are related with competitive advantage and/or performance. The course use the Quadric framework to establish a clear understanding of an organisations focus and how this focus is sustained by dynamic capabilities applying the Resource Based View theory.
Læringsmål
En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:
  • Explain the strategy of an organisation in terms of, strategic statements and why it is relevant to engineering (Bloom 2)
  • Create a problem formulation with strategic relevance for an organisation (Bloom 2+3)
  • Map and perform a strategic analysis of the macro-environment of an organization (Bloom 4)
  • Describe and analyse a differentiation strategy of an organisation using the Quadric framework (Bloom 2 + 4)
  • Analyse the strategic capability of an organisation and recommend improvements (Bloom 4)
  • Consider dynamic capabilities of an organisation (Bloom 6)
  • Develop and evaluate a long term strategy for sustainable differentiation (Bloom 6)
  • Demonstrate teamwork by writing a case based group report (individualized) critically applying , theories, frameworks and models from curriculum (and other sources) explaining the relevance of each (Bloom 6)
Kursusindhold
Headlines for the lectures
• Introduction to strategy from an engineers point of view
• Analysing the Environment of the firm
• Exploring strategic differentiation of organisations applying the Quadric framework
• The theory of generic strategies
• Diversification and strategy directions
• Corporate identity
• The Resource Based View and Strategic Capabilities
• Technology Roadmapping
Litteraturhenvisninger
• The basic reading material in this course considers:
• Textbook: Johnson et al., 2015. Fundamentals of Strategy 3. ed. Pearson.
• Selected papers and case descriptions uploaded to CampusNet.
Bemærkninger
This course is designed only for master (kandidat) students. All attendants are requested to actively participate in all indicated activities, and come prepared to each lecture i.e.be familiar with compulsory reading material (see CampusNet).
Sidst opdateret
09. januar, 2018