Overordnede kursusmål
The overall objective of this course is to achieve a basic business
insight that will allow the student to efficiently participate in
commercializing inventions and knowledge within technical sciences.
The course is planned with CATCH - art and technology incubator and
will introduce the students to artistic and creative methodologies
related to the discovery and development of a business
op-portunity.
General objectives:
• How to develop a research project or idea into a business
opportunity
• How to position your business in a market
• How to get an understanding of your potential customers
• Technology transfer of IPR from research to commerce
• Formation of a new business activity: in existing industry
(intrapreneurship) or via a spin-off com-pany (entrepreneurship)
Students will be asked to apply their research subject in the
development of a business idea or they will have the opportunity to
work with an idea developed jointly by DTU and CATCH. The ideas
will be presented and further developed at the Ideation Day, May 2,
2018 at Helsingør.
Læringsmål
En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:
- Develop ideas and identify business opportunities
- IPR (Patent, Copyright, Trademark and Trade Secrets)
- Conduct an initial novelty screening
- Develop commercialization strategies and business models
- Analyze markets for technological products and services
- Analyze customer value creation using design principles
- Develop a business idea to an actual company
- Establish cash flow projection and capital requirements
- Calculate an equity investment
- Work with tech trans officers and other IPR professionals
- Work with venture capital investors
- Communicate complex commercialization projects
Kursusindhold
Teams and cases will be developed at the Ideation Day, May 2, 2018
based on the students’ own ideas and ideas developed by CATCH and
DTU.
Teaching will consist of morning lectures, usually given by experts
working in a specific area, afternoon group works supported by
business mentors and evening inspiring talks given by successful
high tech entrepreneurship entrepreneurs.
Litteraturhenvisninger
'Knowledge Based Entrepreneurship' by John Heebøll.
Bemærkninger
Cost of attendance: Approx. DKK 6,000,-. The price includes full
board at Danhostel Helsingør, trips and teaching materials
Co-responsible:
Majken Overgaard, CATCH, Helsingør Kommune, phone +45 2365 3252,
mov03@helsingor.dk
Jes Broeng, DTU Fotonik, Lyngby, Building 340, phone +45 4525
3659, jesbo@fotonik.dtu.dk
Sidst opdateret
13. april, 2018
