The aim of this module is to provide the participants with action-learning based knowledge about relevant topics within Communication Management that can be applied in the participants’ companies. En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:

• Develop personal written skills needed in leadership
• Develop personal communication skills needed in leadership
• Realize the power of news and new media
• Discuss the role of corporate communications
• Design corporate communications strategy
• Demostrate ability to present and explain personal role in reaching company’s business goals
• Practice personal performance and presentation
• Recognize communication issues that might impact organization’s survival

Mass Media and Corporate Communication
Creating a Strategic Communication Plan
Transmedia branding
Corporate and personal communication
Media handling
High-impact business presentation
Training and branding at executive level 31. oktober, 2016