Overordnede kursusmål
This course aims to establish the link between an organisations
technical capabilities and sustained market differentiation. The
objective is to identify which characteristics of technical
resources and capabilities are related with competitive advantage
and/or performance. The course use the Quadric framework to
establish a clear understanding of an organisations focus and how
this focus is sustained by dynamic capabilities applying the
Resource Based View theory.
The course has a green profile focusing on the cleantech sector.
The cleantech sector — including, but not limited to, alternative
energy generation — is growing by the minute and holds the answers
to many sustainability questions. This focus highlights the diverse
set of differentiation strategies applying cleantech technologies
to tackle problems around energy, water, waste, transportation,
ecosystem monitoring, population dynamics, social tensions and
behavior change worldwide.
Læringsmål
En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:
- Explain the strategy of an organisation in terms of, strategic
statements and why it is relevant to engineering (Bloom 2)
- Describe the theory of generic strategies and analyse strategic
differentiation of an organisation based on the Quadric framework
using relevant analytic models (Bloom 2+3)
- Map and analyse the macro-environment of an organization
considering differentiation from competitors (Bloom 4)
- Describe issues of outsourcing, integration, mergers,
acquisitions and alliances and analyse their strategic relevance
for differentiation (Bloom 4)
- Describe how organisational culture can influence positioning
strategy and point out the significance of CSR in terms of
differentiation (Bloom 4)
- Explain the theory “Resource view” and analyse strategic
capabilities of an organization (Bloom 2+4)
- Analyse a portfolio of product/service/technology of an
organization and describe how it is aligned with differentiation
and value proposition (Bloom 5)
- Apply long term strategic tools in order to suggest dynamic
capabilities necessary to achieve sustainable position in the
future (Bloom 6)
- Demonstrate teamwork by writing a case based group report
(individualized) critically applying , theories, frameworks and
models from curriculum (and other sources) explaining the relevance
of each (Bloom 6)
Kursusindhold
Headlines for the lectures
• Introduction to strategy from an engineers point of view
• Analysing the Environment of the firm
• Exploring strategic differentiation of organisations applying the
Quadric framework
• The theory of generic strategies
• Diversification and strategy directions
• Corporate identity
• The Resource Based View and Strategic Capabilities
• Technology Roadmapping
Litteraturhenvisninger
• The basic reading material in this course considers:
• Textbook: Johnson et al., 2015. Fundamentals of Strategy 3. ed.
Pearson.
• Selected papers and case descriptions uploaded to CampusNet.
Bemærkninger
This course is designed only for master (kandidat) students. All
attendants are requested to actively participate in all indicated
activities, and to prepare each lecture in advance through study of
the compulsory reading material (see CampusNet).
Sidst opdateret
17. maj, 2017
