Kursusmålet er at skabe en mulighed for at studerende fra forskelige studieretninger (CBS, DTU) kan samarbejde om at udvikle kommercialiserings strategier for forskellige teknologier.
Kurset vil introducere de studerende for teorier, modeller og redskaber som er nødvendige for at indentificere, udvikle og kommercialisere nye teknologier.
Kurset vil trække på viden fra entrepreneurskab, økonomi, management,marketing, organisation og strategi. Nøglekoncepter fra entrepreneurskab og innovation vil blive kædet sammen og skabe et sammenhængende kursus i hvordan man effektivt evaluerer lovende ideers kommercielle potentiale En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:

• Evaluate a patent owned and provided by DTU to identify business/commercial potential
• Identify strengths and weaknesses in different application of the technology and select the best business case
• Design an appropriate business model for the chosen product, organization and market
• Design and implement experiments to test assumptions about the customer value proposition
• Formulate an effective market development and customer acquisition strategy based on real feedback from potential users of the proposed product offering
• Identify financial requirements and sources for financing technology and market development
• Collaborate with peers who have different skills and perspectives to create and present a commercialization plan
• Effectively communicate the strength of the business case to create interest, attract resources and expand the network.
• Outline key development goals to achieve commercial success
• Assemble analytical arguments to support weak commercial potential where no application with strong market potential can be identified
• Identify key risk and create strategies to mitigate them

See English See English See English 01. november, 2016