Participation in the program requires separate
admission to the MMT program. Please contact DTU Business.
Engelsk titel:
Communication Management
Sprog:
Point( ECTS )
1
Kursustype:
Deltidsmaster
Kurset udbydes under tompladsordningen
The course takes place in the spring semester each
year.
Undervisningens placering:
Campus Lyngby
Undervisningsform:
The program is based on action learning where theories,
methods, concepts and tools are employed on real business
challenges and issues from the participants companies. Lectures by
top notch international faculty are paralleled by casework, group
work and assignments.
The aim of this module is to provide the participants with
action-learning based knowledge about relevant topics within
Communication Management that can be applied in the participants’
companies.
Læringsmål:
En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:
Develop personal written skills needed in leadership
Develop personal communication skills needed in leadership
Realize the powr of news and new media
Discuss the role of corporate communications
Design corporate communications strategy
Demostrate ability to present and explain personal role in
reaching company’s business goals
Practice personal performance and presentation
Recognize communication issues that might impact organization’s
survival
Kursusindhold:
Mass Media and Corporate Communication
Creating a Strategic Communication Plan
Transmedia branding
Corporate and personal communication
Media handling
High-impact business presentation
Training and branding at executive level
