Juni og Januar
Kurset har tidliger været et 13 ugers kursus i
efterårssmesteret
Undervisningens placering:
Campus Lyngby
Undervisningsform:
Læring gennem projekter: Kurset er planlagt omkring cases, der
dækker alle kærne elementerne i kurset. De studerende forventes at
deltage i dialog til forelæsningerne, som tager udgangspunkt i egen
viden, curriculum og casene.
En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:
Explain the strategy of an organisation in terms of, strategic
statements and why it is relevant to engineering (Bloom 2).
Describe the theory of generic strategies and analyse strategic
differentiation of an organisation based on the Quadric framework
(Bloom 2+3).
Map and analyse the macro-environment of an organization
considering differentiation from competitors (Bloom 4)
Describe issues of outsourcing, integration, mergers,
acquisitions and alliances and analyse their strategic relevance
for differentiation (Bloom 4)
Describe how organisational culture can influence positioning
strategy and point out the significance of CSR in terms of
differentiation (Bloom 4)
Explain the theory “Resource view” and analyse strategic
capabilities of an organization (Bloom 2+4)
Analyse a portfolio of product/service/technology of an
organization and describe how it is aligned with differentiation
and value proposition (Bloom 5)
Apply long term strategic tools in order to suggest core
capabilities necessary to achieve a sustainable position in a
hypothesized future market (Bloom 6)
Demonstrate teamwork by writing a case based group report
(individualized) critically applying theories and models from
curriculum (and other sources) explaining the relevance of each
(Bloom 6).
Kursusindhold:
See English
Litteraturhenvisninger:
Grundbog: Johnson et al. Fundamentals of Strategy 3. ed. Desuden:
Udvalgte artikler og casebeskrivelser lagt op på CampusNet.
Det forventes at den studerende er bekendt med den literatur som er
angivet i kursusplanen til hver forelæsning
