42437 Business model design for growth entrepreneurship, module
1
The course is a pilot initiative developed as
part of the Entrepreneurship and Innovation Talent development
project funded by Industriens Fond. The first module is aimed at
MSc students who have never taken an entrepreneurship or Innovation
course. It is expected that such students are recommended to the
course by the talent scouts. The content will place strong emphasis
on exploring commercial potential of technologies that are familiar
based on student education or study line.
Engelsk titel:
Business model design for growth
entrepreneurship, module 1
Module 1 is targeted to master-level students who have not
previously taken an entrepreneurship course but who could benefit
from exploring the entrepreneurial potential of their specialist
area, are recommended to the program by the talent scouts and
satisfy other selection criteria. This module will provide basic
understanding of entrepreneurial opportunity recognition and
designing a suitable business model for the recognized opportunity.
The student will be introduced to the processes of idea generation,
evaluation and exploitation, and taught how to design a business
model drawing on basic knowledge on strategy, marketing and
management of entrepreneurial firms. Student will leave the course
with a business case and a basic business model which they can
develop further in module 2.
Læringsmål:
En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:
Identify personal and business fit or misfits
Identify business opportunities within his/ her technical
expertise
Evaluate technical requirement to meet customer needs
Evaluate market and customer requirements for key market
segment
Formulate convincing customer value propositions
Assess go to market strategies for potential exploitation
Identify key resource required to go forward
Describe and define components of the Business model
Design a winning business model to maximize the growth
potential of the business opportunity
Kursusindhold:
1. Good ideas versus strong business opportunities
2. Entrepreneurial opportunity recognition
3. Evaluating and Exploiting opportunities
4. Business model design
5. Innovating the business model
Litteraturhenvisninger:
Required (sample)
Shane, S. (2000). Prior knowledge and the discovery of
entrepreneurial opportunities. Organization science, 11(4),
448-469.
Osterwalder, A., & Pigneur, Y. (2010). Business model
generation: a handbook for visionaries, game changers, and
challengers. John Wiley & Sons.
Haynie, J.M., Shepherd, D.A. and McMullen, J.S. (2009) . An
opportunity for Me? The Role of Resources in Opportunity Evaluation
Decisions. Journal of Management Studies 46(3).
Supplemental (sample)
Shane, S., & Venkataraman, S. (2000). The promise of
entrepreneurship as a field of research. Academy of management
review, 25(1), 217-226.
Wiklund, J., Davidsson, P., Audretsch, D. B., & Karlsson, C.
(2011). The future of entrepreneurship research. Entrepreneurship
Theory and Practice, 35(1), 1-9.
Mulighed for GRØN DYST deltagelse:
Dette kursus giver den studerende en mulighed for at lave eller
forberede et projekt som kan deltage i DTUs studenterkonference om
bæredygtighed, klimateknologi og miljø (GRØN DYST). Se mere på
http://www.groendyst.dtu.dk
