The course objectives are to convey judgment and inspire new thought processes about service and equip the MMT participants with practical use of concepts, frameworks and analytical tools of Product and Service Innovation & Management. En studerende, der fuldt ud har opfyldt kursets mål, vil kunne:

• Understand and apply key principles of product design & development within the context of integrated product/service offerings.
• Analyse product life cycle implications and sustainability trade-offs in product development decisions.
• Identify and evaluate Product/Service-System (PSS) typologies and their strategic relevance for different business contexts.
• Design and assess PSS solutions using appropriate development methods and simulation tools.
• Critically reflect on servitisation strategies and their impact on business models, customer relationships, and value creation.
• Identify, frame, analyse, and solve a service innovation problem in your own company
• Analyse and understand the cohesiveness between the company (strategy), the customer (expectation/​experience), and the employees in your own company
• Utilise the analysis of the service triangle in your own company and use selected techniques for service innovation and development

The overall purpose of the course is to train MMT participants in Service Innovation & Management concepts at the executive level. This course is designed for both private and public companies within service industries but also companies that want to add service offerings to their business strategy to strengthen their market position.

Historically, more and more industries were trapped to compete on price because product offerings became commoditised. That forces companies to develop new market strategies, often including services, and new understandings of how to organise and change. 21. april, 2026